Discovery & Desk research
We worked closely with the client to comprehend the market and previous research. At the end of this process, we mapped out three target audiences within the corporate sector: Individual Entrepreneurs, Medium-sized Enterprises, and Large Corporations.
Interviews
We conduct interviews with the audience in all seven countries to understand the profile and challenges of each:
Individual Entrepreneurs
The main challenges include a lack of financial management, with many still using a notebook to organize their company's finances.
Medium-sized and Large Enterprises
The primary challenges identified were: Employees without bank accounts, leading to the need for handling payments in physical cash. Lack of optimization and scheduling in the mass payment process.
Definition of Products and Features
Based on the challenges faced by our audience, we have defined the following products:
Medium-sized and Large Enterprises
Provide a payroll product with mass payment capability, scheduling, and the option to create digital accounts for employees online.
Individual Entrepreneurs
Offer a digital business account with management functions and financial education for Microentrepreneurs.
Information Architecture
With the defined products and features, we have designed the product's sitemap as a whole.
Layout & Prototyping
At this stage, I was responsible for the payroll product. I collaborated with the Product Owner to understand the business rules of the products and deliver the final prototypes.
